Pricing Strategy

  Your first objective will be to determine the best possible selling price for your house. The Somerset Alliance L.L.C. will guide you toward the best fair market price that will help sell your house within the desired time frame. Taking into account the state of the local market, the condition of your home, and sales of comparable homes in your neighborhood, we will create a comparative market analysis which will aid you in setting your selling price. We provide you with a price range. The range will be a function of how long you want the house to be on the market versus how much money you want out of the transaction. This goes back to step one of your needs analysis.

  It can be difficult to maintain a non-biased view of your own property, so you will want to gather the necessary information in the most objective way possible. If you want a truly objective opinion about the price of your home, you could have an appraisal done. This will need to be paid for up front, in cash, and may cost between three and five hundred dollars.

  Be reasonable about the price you set. You will always be better off setting a fair market value price than setting your price high expecting that someone will come along and be willing to pay it. If your home stays on the market too long because it is overpriced potential buyers may think that something is wrong with it and you may end up selling it for less than what you could have gotten if you had started out with a realistic asking.

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